Question 1

What Instagram Reel metrics does the AI analyzer look at?

Accepted Answer

The analyzer reads your Reel's Overview, Engagement, and Audience insight screenshots. It extracts views, accounts reached, average watch time, follows from reel, profile visits, likes, comments, shares, saves, skip rate, like rate, share rate, save rate, follower vs non-follower split, top age group, gender split, top country, and top traffic source.

Question 2

How is the viral score calculated?

Accepted Answer

The viral score (0–100) is calculated by the AI based on a weighted combination of watch time retention, skip rate, share rate, save rate, non-follower reach percentage, and engagement rate relative to Instagram benchmarks. A score above 70 indicates strong viral potential.

Question 3

Is the Instagram Reel Analyzer free to use?

Accepted Answer

Yes. The AI Reel Analyzer is completely free to use with no account required. You can analyze one Reel per session. Brika account holders get unlimited analyses.

Question 4

What screenshots do I need to upload?

Accepted Answer

For the most accurate analysis, upload up to three screenshots from Instagram's native Reel insights: the Overview tab (views, reach, watch time), the Engagement tab (likes, comments, shares, saves), and the Audience tab (demographics, traffic sources). At minimum, the Overview screenshot is required.

Why isn't your Reel going viral?